Jocelyn’s Breakup 3.0 Blogpost

Throughout these last few weeks of the semester, our class has been reading a book called The Breakup 2.0: Disconnecting over New Media by Ilana Gershon. This book talks about how common forms of social media have been used to create/ruin relationships. After finishing the book, we were given an assignment that asks us to update the book using social media that relates to our current generation because the book was written six years ago in a sense of Facebook or Myspace when they were the most popular. Now six years later communication and social media have drastically changed with a lot more options of social media use. From here on out, I will talk about a social media that has been around for nine years but has just become a popular site in the last four years or so.



Tumblr is a fairly newer but fairly old social media that has been around for at least 9 years, but it didn’t become popular until about 2012. With 325.7 million blogs, 142.9 billion posts, 397 employees, and 420 million users, Tumblr is an all around social media for anyone at the ages of 13+ where you can share and post pretty much anything from posting texts, quotes, links, videos, photos, and music from your computer or your smartphone. Aside from all this positive stuff, Tumblr also has a flaw that I believe is a safety issue, which is all accounts and posts are public. There is no setting in your profile where you can change your account to private. I am hoping sometime in the near future, Tumblr will fix this issue. For more of an explanation about this social media, I asked one of my friends who knows Tumblr better than I do.


Me: When did you find out about Tumblr and how?

KS: 2012 is when I found out about it and my ex-best friend kept bugging me to get an account , so I finally caved in and got one.

Me: What purpose do you think Tumblr serve to others?

KS: It is a community where you meet a lot of people that share your same interests that can develop into friendships

Me: Have you ever encountered more than friendship when using Tumblr?

KS: Yes. I met my ex-girlfriend on there. I have also been people’s Tumblr crush before and have had people flirt with me.

Me: Have you had positive experiences?

KS: For the most part. Some fandoms—which are groups of people that support a particular show, or book or band and so on—can get a bit brutal when it comes to who people prefer to see in relationships or even just opinions in general.

People might use this type of social media for a way to make new friends who share the same interest as you. Based on my interview with my friend KS, these friendships can lead to something more. No matter what you use Tumblr for, it has been used, for many different ways in relevance to nonverbal communication. Throughout this blog post, I will show some examples by completing some interviews with some of my friends about their experiences, along with talking about the 6 main elements of media, which are Media Ideologies, Idioms of Practice, Structure of the Medium, Remediation, Second-Order Information, and What is the Public.

Media Ideologies

Media Ideologies are defined as a “set of beliefs about communicative technologies with which users and designers explain perceived media structure and meaning (Gershon 3) and it also shapes the ways people think about and use different media. In chapter 1, Gershon’s understanding states, “The difference often lies not in the actual message, but in people’s understanding of the media”. Media Ideologies is important because it shows how someone might view a message through that media and also how that person interacts with others for that specific social media. For instance, let’s just call my friend Gingersnap, and so Gingersnap has 3 blogs, one for horse experiences, one for writing, and her other one is for photography. Each one has a different type of media, for example, her writing is just for texts posts, while her horse one is text, photos, videos, etc. The way you choose to communicate with others all depends on your blog, your interests, and what your goal is. With Media Ideologies, there are two different types. Informal and Formal. An example of a formal media ideology writing to someone in a form of email, letter, or a phone call. An informal example would be creating/ruining a relationship over a text message or using some sort of social media. For example, Gingersnap met her ex-girlfriend from Tumblr. I believe using social media to keep together a relationship is considered informal because conversations are very short, and it can be hard to keep in touch because that person might not be on that social media so it could be hours or weeks until you talk to them again.


 Screen Shot 2016-12-09 at 9.14.58 PM.png

 Idioms of Practice

Idioms of practice are defined as people figure out together how to use different media and often agree on the appropriate social uses of technology by asking advice and sharing stories with each other. One of the examples Gershon uses is “after a breakup, the two people have to figure out how they are going to tell their friends or family”. But what I don’t understand is why do they have to tell their friends or family that have broken up in the first place? Like it’s not like its anyone’s business to know who’s dating who or who broke up with whom. If someone wants to know, they could always just ask when in a conversation. In the book, The Breakup 2.0: Disconnecting over New Media, Gershon mentions “Group of friends, classes, and workers in an office will develop together their own ways of using media to communicate with each other” (39). The one negative side effect with Idioms of Practice that I believe we still have a problem with in today’s generation is we tend to have a misunderstanding of this topic because we create tension and we tend to have this bad habit of miscommunication, without people even realizing it.

Structure of the Medium

The Structure of the Medium is defined as the way people understood the medium to shape communication-the limitations and possibilities that were part of the material forms of the medium and the structure of the medium can determine how easy it is for someone to send a message pretending to be someone else (Gershon 53). Tumblr is a great example for this because one person can have multiple blogs, and each blog is public. For instance, if that person had four different blogs, they could pretend to be four different people they’re not. Because Tumblr is an app and a website, it id very easy to use and can be accessed anywhere. According to LaptopMag,”there are no length restrictions on Tumblr posts, but the culture of the site encourages short updates, and many users stick to this format. The major feature that makes Tumblr stand out is that it divides up posts by type: Text, Photo, Quote, Link, Chat, Audio, and Video”. Because of the online format both on the computer and smartphone, it is very easy to pretend to be someone your not. One of the key parts of Tumblr that people don’t really know much about is messaging. Messaging is also one of the new features Tumblr has added in the last few years. Since you never know how many blogs that person might have, meeting someone in person can make things harder. So if you ever plan on meeting face-to-face one day, you could end up meeting the same person even if your intention was messaging different people and then meeting different people. I believe this is a huge safety issue.




According to Ilana Gershon, remediation is defined as “the ways that people interlink media, suggesting that people define every technology in terms of the other communicative technologies available to them” (5). People might use Tumblr, rather than any other blogging site (Facebook, Instagram, Pinterest, etc) because when you want to message someone it is easier to start a conversation with that person if you both share a similar interest (s). As I was talking with my friend Gingersnap, she told me that she uses Tumblr for many different things like her interest in photography, for the love of horses, and to help with her major in writing. One of the big question people might ask is after starting a relationship on Tumblr, do you stay in touch with them through that social media, or do they get off Tumblr and start texting instead. This leads to our second-order information.

Second-Order Information 

Gershon defines second-order information as “information that can guide you into understanding how particular words and statement should be interpreted123” (18). In other words, it is not what is actually said but rather the background knowledge of a situation and expectations of communication that allows one to interpret other’s actions and intentions (123). Personally, I think that this is one of the cons with social media in general. For example on Tumblr, if someone shared with you one of their posts, you never know if they are trying to tell you something or if it is some kind of joke. You might think of that post in one way, but what the person was trying to say to you may be the complete opposite. You kind of just have to assume coming fr0m their perspective. There may be many purposes to why someone might use this social media, but based on my experience, just because someone has it on their phone, doesn’t mean they use it all the time. I don’t communicate with anyone on it, I just sometimes use it to look at horse pictures, and read inspirational/motivational quotes that can help me get through my day or if I have a big exam or even finals coming up. As for second-order information goes for Tumblr, relationships don’t easily occur. Tumblr is not intentionally used for relationships, it is mainly used to post music, videos, quotes, messages, art, etc for fun and entertainment to show the community sort of who you are and your interests.

The Public vs What is made Public

When it comes time to talking about the public and what is made public on social media, it is the exact definition of what or who the public is in the real world. Which is anyone having the ability to see something without given permission. Tumblr is a great example for this because it is considered a very public social media and you can’t ever change your profile from public to private, just like someone would for any other social media (Facebook, Instagram, Twitter, etc). Now, you can choose who you want to follow, but pretty much anyone can see your posts and all your blogs. The thing that is concerning about Tumblr privacy is, the only thing actually considered to be “private” is all your messages you have with someone when trying to make new friends or make the “talking” to something more. According to What is the point of private Tumblr posts, “Tumblr is an intersection of a lot of subcultures and minority groups; while conversations on topics relevant to these groups do take place in public posts, having public posts invites outsider commentary, and can lead to hate and trolling on sensitive posts”.



Works Cited

Gershon, Ilana. The Breakup 2.0: Disconnecting over New Media. Ithaca, NY: Cornell UP, 2010. Print.

“.Logo.filled .Inner, .Logo:Hover .Inner { Opacity: 1; Fill: Url(#Rollover); }.” About | Tumblr

Http:// “What Is Tumblr? Parent Guide – Safe Smart &Amp; Social.” Safe Smart Social, 9 June 2016

“Digital Writing.” Media Ideologies – Digital Writing, .

@Laptopmag. “What Tumblr Is and How To Use It: A Practical Guide.” Laptop Mag: Find the Perfect Laptop, Tablet or 2-in-1 for You

“The Line between Public and Private on Social Media | Watch News Videos Online.” Global News

“What Is the Point of Private Tumblr Posts? | The Classroom | Synonym.” The Classroom | Synonym






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