Tyler’s Break Up 3.0


In class throughout the semester, we read a book called Break Up 2.0: Disconnecting Over New Media. This book was written by a lady by the name of Illana Gershon, and she focuses solely on the social media outlet of Facebook, and how this media has effected people’s relationships with others. Although this book gives good insight to the many different issues that an arise from social media in relation to relationships, it is out of date due to it being six years old and many things have changed over those years. Due to new and improved social media sites, Facebook has become the epitome of the elderly social media. Due to Facebook being used by the older generation, they must expand to other apps and websites such as twitter, Facebook, instagram, etc… One of these forms of social media that we will be focusing on will be the social media known as tinder. Using tinder, we will look at the six key theoretical elements: media ideologies, idioms of practice, structure of medium, remediation, second-order information, and public.

Tinder is a recently new form of social media where people are looking for relationships of some sort. this could rate from a serious relationship, or seeking a friends with benefits relationship. This app uses Facebook to locate mutual friends and people in close proximity to you and tries to match you accordingly. One will simply swipe left if they do not like what they see from a person, or swipe right is they like the physical appearance of the other person. The app was launched in 2012 and by the time 2014 came around the app was registering 1 billion swipes per day. A person can have a short bio line that is intended to catch the eye of the other person. If a person swipes right on you and you swipe right on them then you are both considered a match and then you will be given the option to private message them if you would so desire. This can lead to people becoming great friends or not so much.

In a fact sheet that I found on expandedramblings.com, it is reported that the average amount of time spent on this form of media per day is nearly 35 minutes for the normal person. This means that there are people who spend less time on this, but others who spend much more time on this media network. This website also reports that nearly 12% of users who use tinder are already in relationships. This could be a huge issue for couples because why would a person be on tinder when the are already in a committed relationship.

Media Ideologies

Tinder dating app photo

Media ideologies is the first theoretical element that will be looked at in this post. Media ideologies are ideas that people have about a specific media where users explain the discernible meaning. As tinder became more widely used, its users decided that it should be used for more sexual recreational purposes, therefore creating a new meaning on how this media should be operated. Now this site is viewed as the “hookup” app. For example, my best friend at home was using the app to try to find a person that he could sped time with and hangout with, with the possibility of starting a relationship with at some point down the road, but his media ideology was much different that most of tinders users. He was constantly getting matches because they wanted to hook up with him. While he liked the sound of that, he did not intend on having multiple one night stands.His ideology on how this website should be used was much different than that of the more general public.

Idioms of Practice


Idioms of Practice is the next piece that must be looked at. How people agree on the appropriate social uses of technology is what defines Idioms of Practice. A prime example of this would be of the same friend who at one point had a serious relationship with a girl who was using the app while in their relationship. This is definitely not something that a person would want their significant other to be participating in. She said that she only want to get to know people, and meet new people for the sole purpose of meeting people she had never talked to before. Because of the stigma associated with this site, this practice was not acceptable because all the other people using the app were looking for something sexual. Most of the people who use this app agree that it is to be used for the main purpose of sexual encounters.

Structure of Medium


The structure of tinder is extremely simple. When the app is downloaded and opened it will prompt the user to connect to Facebook. Once this is finished, the user will then have the option to write a small bio that is intended to catch the eyes of other people. After that step, it will ask of you are interested in men or women and will also ask you to set a distance, which basically means that anyone who is using the app with in a set milage radius can be a potential match for you. The moment that all these settings are created the app will then allow you to start swiping either left or right depending on your physical attraction to the the other person. If two people swipe right on each other then they will be a match. For example, A couple of friends were using the app to goof off, and decided that they thought that it would be a great idea to swipe right on everybody they saw. After completing this and leaving  the app for a couple of hours, they returned to the app and had 57 new matches. Some of them were considered good and others were considered not so good matches.


One friend that I have used tinder for awhile, looking for a a potential relationship. He spent a lot time searching to find the ideal girl. One he thought was funny and he could see a future with. There came a day that he realized that this was not going to happen on tinder and as a result he started to use the app just like everyone else. If he couldn’t find “love” on here then he would try to look for hookups. Once he started doing this he decided to try to use other dating apps the same way, and he even signed up for match.com, and tried to use it in the same manner that people try to use tinder. Using a website, such as match.com, in the same way that one would use tinder is not a very good idea, because the perceived intended’s is completely different. One is used for “hookups’ the other is used f0r actual online dating.

Second – Order Information

My best friend from home is also named Tyler, and he had matched with a girl in one of his classes at the University of Akron. He is a very passive person and decided to not message her at one point. One day he had a question about something in the class and then he remembered that he had a way of contacting her through tinder because of their mutual match. Because this was a time sensitive question, he decided to message her on this app in order to ask her a question since he didn’t have her phone number. When he did, she became instantly upset and assumed that all he wanted was to have sex with her and leave. she did not consider that he was genuinely a nice guy who just needed to ask a question. She did not understand the background knowledge and due to this she made assumptions about his intentions.

What is the Public?


On social media the public would be considered anyone who can see what you say or what you write. Tinder is no different, the public are all the other users within the set distance set by the user. Anyone who is within that set distance can see your bio and the pictures that you post. So basically if you are not comfortable with the world knowing something about your personal life or just life in general, then its probably not the greatest idea to be putting on a website where people are exploit others for things that they would want.


To concluse, I do not believe that tinder is a form of media that people should waste their time on.Although there may be some way to use this app for the greater good, I have yet to figure out what that could possibly be. This app does a lot bad things to people’s se;f esteem, and in a sense destroys the confidence of the user. Tinder is a big thing in the world of sexual exploration, and it is not a good idea to use this app for anything else because you will have a negative experience if you are looking for something that is good, healthy, and different.


Gershon, I. (2010). The breakup 2.0: Disconnecting over new media. Ithaca, NY: Cornell University Press.

H. (2016). 45 Impressive tinder Statistics. Retrieved December 13, 2016, from http://expandedramblings.com/index.php/tinder-statistics/

Media Ideologies. (2011, December 12). Retrieved December 12, 2016, from http:// w350digitalwriting.wikidot.com/media-ideologies

Sales, Nancy Jo. (2015). Tinder and the Dawn of the “Dating Apocalypse”. Vanity Fair. http://www.vanityfair.com/culture/2015/08/tinder-hook-up-culture-end-of-dating.

Tinder (app). (n.d.). Retrieved December 13, 2016, from https:// en.wikipedia.org/wiki/Tinder_(app)

Wygant, D. (n.d.). The Shocking Truth About Tinder Dating! Retrieved December 13, 2016, from http:// http://www.huffingtonpost.com/david- wygant/the-shocking-truth-about-_3_b_4967472.html



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